Before I begin, let me explain Web banner design. Web banner design is creating effective web banner ads through the careful application of basic design guidelines. Web banner ads when used correctly, can increase trafficking and clicks to your web page. Banner ads are one of the most creative forms of marketing used in today’s online world. It is commonly used in almost every company because it is affordable, measurable and effective to get people to see your products. Here is a list of tips and guidelines for designing banner ads.
1. Use the most effective, standard banner sizes
According to Google Adsense, the most successful standard banner sizes are:
- 728×90px — Leaderboard
- 300×600px — Half Page
- 300×250px — Medium Rectangle
- 336×280px — Large Rectangle
2. Place your banner ads correctly
Purchase space on a website where your design will be featured above the fold and close to the main content of a page.
3. Maintain hierarchy
Banner ad design relies upon the right balance within each ad, so watch your hierarchy. Effective banner ads are designed to increase brand awareness and drive traffic to your website. They have three basic components:
Your company logo
Your company logo must be included to build brand awareness. Make sure it’s visually dominant but not as dominant as the value proposition or the call to action.
The value proposition
The value proposition showcases the service or the product you provide and calls attention to itself with attractive offers and prices.
The call to action
The call to action is the text or button that invites users to click. Phrases like “Learn more” or ‘”Get started” or “Watch Now” are great examples. This should be a clear focal point of the ad.
4. Keep it simple
Keep content and visuals simple. Viewers are probably only going to glance at your web banner ad for a second.
5. Use buttons appropriately
Depending on the type of banner, buttons will often increase the click-through rate of your ad. If you are going to use them, place them after your copy on the lower right side in contrasting colors. Always keep them consistent throughout the set of ads.
6. Have a clearly defined frame
People’s eyes are naturally drawn to a subject inside a frame. Effective banner ads have a clearly defined frame with graphics extended to the edges of the box. If your ad is white, it’s a common practice to put a 1-pixel gray border around the ad.
7. Make your text instantly readable
Make your headline and body copy different sizes. All copy should be four lines or less.
Use cursive/script fonts, extremely thin font weight, all uppercase copy or font sizes smaller than a 10 pt
8. Use animation
Animated web banner ads usually out-perform static banner ads and can be very effective in website banner design, but you have to make sure that they do not distract from the message of your ad.
9. Complement, but stand out
If your ad visually blends into the sites where it’s featured, you’re more likely to earn your viewers trust. However, don’t make it blend in too much. Banner ads always need to be visible and clickable.
10. Be consistent with your brand
Your banner ad will link to a landing page that includes your offer. Make sure the ad matches your branding and the landing page so potential customers don’t get confused.
11. Instill a sense of urgency
Bring a sense of visual urgency to the text by using contrasting, bold colors. Banner ads are not always meant to be subtle.
How to do a web banner Click Here.
Entertainment Benefits Group – Aventura, FL
This creative services role is responsible for designing and producing digital advertising materials/assets that support the company’s sales channels. Under the direction of the Creative Services Manager, the designer will develop a creative vision and overall look and feel for digital projects based on design objectives, functional specs, best practices and an interactive feedback process.
The ideal candidate would have expertise in e-commerce design and UX/UI.
The statements contained herein reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skill typically required, and the scope of responsibility but should not be considered an all-inclusive listing of work requirements.
Job Type: Full-time
To get more information about this job Click Here.