Animated Web Content

An Introduction to Animation in Web Design

In today’s world where there is so much competition in gaining viewers to the many different websites, one has to be the best. Animation web banner has become one of the ways to make your website attractive.  One would think that Animation is just for cartoons. But you are wrong. From full-screen moving images to small hover effects, touches of animation are everywhere. It is trendy, fun and user-friendly.

Animation happens when something created in still or two-dimensional form is “brought to life” and appears to move in a way that follows laws of physics. It’s the way a cartoon character walks across the screen or how an app icon bounces like a ball while it is loading on the desktop of your Mac.

One of the words that is almost synonymous with animation is Disney. In the early 1980s, two of the companies’ top animators wrote a book detailing the 12 principles of animation. The “Illusion of Life: Disney Animation” by Frank Thomas and Ollie Johnston still provides the framework for animation today.

  1. Squash and stretch
  2. Anticipation
  3. Staging
  4. Straight Ahead Action and Pose to Pose
  5. Follow Through and Overlapping Action
  6. Slow In and Slow Out
  7. Arc
  8. Secondary Action
  9. Timing
  10. Exaggeration
  11. Solid Drawing
  12. Appeal

Web animations are often saved as GIF, CSS, SVG, WebGL or video. They can be anything from a simple underline that appears when you hover over a word to a full-screen video or background image. As with any other design technique, animations can be subtle or they might be in your face and hard to avoid.

The animation in web design is something that we are starting to see more of every day. The key to animation as a design trend is moderation. Small, simple animations are engaging and interesting; the user might not even think about there being an animation at all.

What makes animation trendy is realism. In today’s design landscape with so many flat and minimal style designs, users need more cues to tell them what to do. Simple bits of animation can guide the user without changing the aesthetic. It helps add instruction and order to design schemes that may be too simple visually to provide enough direction for users. In this instance, animation creates a happy medium between stripped-down simplicity and usability.

The other contributing factor to this trend is access to tools for the web designer on the back- and user ends of the design.  Flash is not needed for complicated animations anymore.  It can be accomplished in a number of other ways.

When it comes to animating for the web, it falls into two equally easy to understand categories: large and small. Large animations are ones that have a scale to them. Often in the form of a video with a run time, large-scale animations fill a significant portion of the screen and are characteristic of a short movie. These animations serve as a focal point in the overall design. Users often don’t have to perform any action to see the animation in motion. If you watch closely in the Studio Meta site, each of the large images zooms as you read the copy.


The primary reason to use animation is to increase usability. Simple animations can be great guiding tools to help people understand what buttons to click or where to go next in the map of a website. Usability comes in a few forms:

  • Communication function or how to use a website
  • Show change, such as filling in a form correctly or highlighting that an element is clickable
  • Create flow or direct users to a call-to-action

The second reason to use animation is for its decorative animation which can help tell a story or create an emotional connection between the interface and the user. To get more information Click Here.


The top 5 Web Banner


In this web banner, the design looks very good. I felt like the product was not jumping out at you. The animated was not enough. This banner ad just has a mixer that shakes.  They should do some effect with the background and text.


I love the Volkswagen web banner because you can type something and it will do what you want. For an example, if you type “eat” it will go to the gas station and pump. The design was very simple the color fits well with the design.



In this web banner when you press “click” you get a different quote. I love the design it looks like Pringles can is on the lady’s hand. The design works well with the product.


The Audi web banner was very cool. You could move the car wheels like you were driving. But the con,  of the web banner, is when you move the web banner the entire web page moves and it looks a mess. But I love the design. It makes you feel like were on the road. The design was great. I did not like the sound because it sounds like something broke.


Nivea- time

In this last web banner, it is really clean. They use a clock with the lotion as the hands of the clock. When you touch the clock it moves to the side but the lotion does not move. the design was very simple.

To get more information Click Here.

Position Summary

Creative and innovative positions available in the Analytics Visualization Studio (VizStudio)!


While analytics isn’t new, we’re experiencing a renaissance in the science, technology, and application of business analytics today. Which makes it hard to keep up. Many business leaders are facing the dilemma of how best to quickly get up to speed on what analytics can actually deliver in practice. That’s where Deloitte’s VizStudio team can help.


The VizStudio was established in 2011 with the mission to help clients discover and pursue valuable opportunities. We use leading analytics and visualization technologies to co-create rapid prototypes and facilitate actionable insights. The VizStudio serves as a global center of excellence for data analytics visualization at Deloitte.


We work with clients to discover insights through analytics, answer data-driven questions through visualization, and gain perspective through design thinking. To date, we have created over 200 high-impact prototypes for various clients around the world to help them discover and pursue their newest opportunities.


We are looking to add a Senior Designer to our team to create impactful and dynamic visual interfaces for the next generation VizStudio solutions and prototypes. The Designer will work closely with developers, data scientists, and clients to understand their challenges and craft solutions that help them to solve their toughest problems. Designers work as part of the VizStudio team to contribute to the visualization of frameworks, ideas, and new offerings and businesses. This includes participating in the definition of new concepts and in the exploratory design development process, with direction and coaching from a more experienced designer. Additionally, the Designer plays a key role in supporting the design needs of business development efforts and internal engagements.


• A Bachelor’s degree and 3+ years of front end design experience are required.

• Available portfolio of in-market examples of successful user interface design focused on web or mobile.

• Expertise in designing interactive user interfaces and web interface details for various mobile and interactive platforms.

• Demonstrated experience using HTML5, CSS, and Adobe CS tools.

• Ability to work well in teams while independently managing all of the design components related to a given project.

• Experience leading portions of design work.

• Communicates clearly and concisely, both written and verbal.

• Strong problem solving and troubleshooting skills with the ability to exercise mature judgment

In addition, a successful Designer will have the following preferred skills:

• Proficiency in D3.js.

• Experience designing interfaces for wearable technology.

• Experience in animation and videography.

• Experience in data visualization using Tableau or a comparable BI tool.

• Experience with Spotfire, Qlikview, D3, R, SPSS, SAS.

• Graduate degree with a major in Human Computer Interaction or a closely-related design field.



As used in this posting, “Deloitte” means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.


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