What is Search Engine Optimization (SEO)?
SEO is a marketing discipline focused on growing visibility in non-paid search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites connect to you on the web. Sometimes SEO is just a matter of making sure your site is structured in a way that search engines understand.
SEO isn’t just about building search engine-friendly websites. It’s about making your site better for people too. To get more information Click Here.
What is Search Engine Marketing?
SEM is a type of Internet marketing associated with the researching, submitting and positioning of a website within search engines to achieve maximum visibility and increase your share of paid traffic referrals from search engines.
To provide companies with beneficial advice and research-backed strategies, SEM specialists must have a strong understanding of how search engines rank different pages.
Using statistical software and analytics, search engine marketing specialists look at website traffic patterns to determine which parts of a page work, and which parts need adjustment. Search engines typically rank pages on the quality of their content, their keyword usage, how many backlinks a page has, and how many similar sites exist.
Search engine marketing specialists then take this knowledge and help companies determine how search engine optimization strategies, pay-per-click advertising, and social media marketing will help a company expand their online presence.
To reach the top of a search engine, these specialists work with a variety of other strategists and Web experts. Some of these include:
What is Search Online Reputation Management?
Online reputation management is the process of paying attention to what is mentioned about you on the Internet and taking the appropriate steps to improve your standing. For example, if you have ever gotten yourself into legal trouble or have had problems with the police, that information probably followed you to the Internet.
To become a SEM specialist, most professionals conduct original research and keep up-to-date on new changes to search algorithms and strategies. Search engine marketing specialists sometimes start off as SEO specialists, eventually moving on to the broader SEM field.
Most SEM specialists earn at least bachelor’s degrees in marketing or computer science before entering the field. Schools may offer specific courses in search engine marketing, though many do not. To get more InformationClick Here.
- Lowers your Google Rating: Those golden stars are key — people don’t want to work or do business with companies who have less than 4 stars.
- Decreases Reputability: Negative reviews cause potential customers to trust you less.
- Hard to Fix: If you have many negative reviews, it can be difficult to regain trust and rebrand. Fun fact: It’s cheaper to manage and maintain a positive online reputation than it is to repair a negative one.
On the other hand, positive reviews will:
- Increase Reputability: Consumers will trust your company and want to take a chance on you because they are seeing positive feedback on past consumers experiences.
- Higher Ranking: Google wants to give consumers exactly what they need. Positive reviews will signal to Google that you are the best match for a particular user query based on your rating.
Overall, negative reviews can have a serious impact on your business. That is why ORM is crucial to any strategic business plan.
How to Respond to Negative Reviews
First, you have to pick and choose your battles. Some negative reviews are 100 percent genuine comments that need to be addressed, while others are just trying to get any form of compensation out of writing a fake negative review. It’s important to differentiate between the two.
When responding to a negative review, accountability is key. Take responsibility for any mistakes that have been made in regards to the customer’s experience with your company. First, you must address the issue at hand. Depending on the degree of the situation, you may consider offering compensation or simply reassuring that appropriate actions will be taken in preventing the situation from reoccurring.
Although having negative reviews is not ideal, it is inevitable. Responding to these reviews in a caring way demonstrates to the public just how serious you take customer service.
Ways to Manage and Improve Online Reputation
Monitoring and managing your online presence will help maintain a positive reputation for your company. With that being said, here are a few tips on how to achieve a strong and positive online presence:
Additionally, blogging should be on your mind if you want those strong citations. Build content around trending industry topics. By making your content engaging, viewers on different platforms will want to share the copy, therefore increasing visibility to your company, and overall strengthening your online presence.
Encourage Positive Reviews
After your clients have finished their services with your company, send an email a day or two later asking them to rate and/or review their experience. Don’t wait too long to send the email. After a couple of days, people don’t have the motivation to write a review. Also, consider asking loyal customers who you have built good relationships with if they’d like to write a review. Click Here.
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